Rustic Cuff reveals new custom mobile showroom


Jill Donovan, jewelry designer and CEO of Rustic Cuff, unveiled her new showroom on wheels Thursday evening.

Rustic Cuff opened its first brick and mortar retail showroom three years ago in November 2015 at The Vineyard on Memorial in south Tulsa. Today, Rustic Cuff has six retail locations with the mobile showroom slated as the seventh.

“The question I often get is ‘When will Rustic Cuff open a showroom in my city?’ And now I can honestly say — we hope to make that happen very soon! While many of the logistical details remain in the planning stages, we are so excited to share that we’ve been working on a solution,” Donovan said during the event at Spain Ranch in Jenks.

The mobile showroom, designed and custom built inside a 1977 Airstream, looks and feels like that of a RC showroom. Donovan lovingly refers to the retro-mobile as “Bernie” as a way of paying homage to her late father who loved to travel.

“We are so excited to start ‘Bernie’s Journey’ attending special festivals, parties, athletic events, concerts, and conventions mobile style. We want new friends to see and experience what RC is about and share a little piece of Tulsa with us wherever we go,” she said.

Bernie will hit the road immediately to attend a two week long stint in Arlington, Texas at Enchant Christmas located inside Globe Life Park, until mid-December.